'The Daily Mail - and its racy younger sister, mailonline - is often held up as a great example of how print media can adapt, and even flourish, in the digital age. But is it really the money-making behemoth we’re led to believe? We did a bit of number crunching and, well… something doesn’t add up.’
According to this, we can now click on links to the Daily Mail with a clear conscience. MailOnline is not making as much money as you’d think and visiting it actually adds to its costs.